“If I didn’t define myself for myself, I would be crunched into other people’s fantasies for me and eaten alive.”

—Audre Lorde

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As a small business owner, you know relationships are at the heart of your mission. Engage customers across the entire journey with strategies that target and delight. Inspire your customers to take action with compelling content and marketing strategies that work.

Marketing enables you to meet people where they are — on social media and other online platforms and in the communities where they live, work, and play. Alissa brings their passion to guide you through creating and implementing a results-driven content marketing strategy for innovative growth and increased engagement.

Digital marketing and communications

Alissa Paolella is based in Yellow Springs, Ohio, proudly serving the local area, including Springfield, Fairborn, Beavercreek, Xenia and Dayton. Remote services are available for those elsewhere in Ohio and throughout the United States. Learn more

Brand development and content marketing

Develop or boost your brand to improve awareness through content marketing and create more trust with your audiences and consistency across channels. In your free consultation, Alissa will learn about your business goals and objectives to help you craft a brand that people will remember.

SEO-friendly, modern website 

Optimize your website for search engines to win more organic traffic and reach new customers. Services include copywriting for search engine optimization (SEO), on-page SEO techniques and complete analytics so you know whether your site is working for you. Contact Alissa to discuss your options.

Email marketing 

Improve email open and click rates with compelling copy and design. Alissa can manage your digital marketing campaigns, including email design and copywriting, with detailed reporting and recommended next steps at the end of each campaign. 

Perhaps you want to manage your campaigns, but need support in the creative realm. Alissa has been crafting artisanal stories and providing impeccable visuals and content editing for almost two decades. Get started today.

Storytelling and content creation

Telling your brand story through content marketing is one of the most compelling ways to bring customers along their journey and generate awareness among new customers. You have many options – websites, blogs, publications, print and digital newsletters, sales materials, brochures, flyers, guides, case studies, testimonials, videos and more. Alissa will collaborate with you to understand your goals and objectives and recommend the best channels for your marketing needs. They can also expertly create and manage your digital marketing content. Tell your story.

Social media marketing

Running your business’s social media accounts is time-consuming, especially when you have yet to gain the skills to create engaging, compelling content quickly. Alissa can walk you through the steps to improve your digital marketing content or create and manage content on your behalf.

Enjoy writing your materials but need an expert copy editor to enhance them? Alissa can help you emerge as a leader and ensure your content is optimized and error-free. 

Social media content may include the following:

• Omnichannel marketing copy and storytelling
• Graphics and videos (~15-30 seconds)
• Press and public relations
• Page management: Are your digital initiatives working? Let’s talk analytics.
• Comment control: You control the message with best-practice guidance.
• Analytics and reporting: Ensure your campaigns are performing as expected with regular reporting.
• Copyediting and proofreading: Need a quick edit? Send it to paolella.communications@gmail.com and let Alissa finesse it into whatever writing style you need.

Photography

Words are not enough to tell your stories. Compelling visuals will bring them to life. Alissa has over two decades of professional photography experience, such as live events, product marketing, portraits, natural scenes and more.

Testimonials