Company Culture and Communication

Today’s world requires superior communication to your customers and stakeholders. An effective Marketing & Communications Consultant will help you demonstrate your commitment to addressing the needs and concerns of your customers and build morale among employees. It starts with defining your organization’s mission and values.

Your Greatest Asset

A company culture is, first and foremost, the people. As a business owner or nonprofit leader, you’re building a community of people who will be your greatest asset! If you haven’t yet identified the core values that make your organization great, there is no better time than now. How is your mission different from your competitors? What values drive your organization and your management team? To build trust, you will want to communicate your consistent message often to your customers and staff. The best way to do so is to meet people where they are. 

In today’s digital world, online is the place to be, but where do you start? According to Stastista, close to 312 million internet users accessed the web from the United States in 2019, up from nearly 287 million in 2017. Among Ohioans, from 2014-18, nearly 80 percent had a broadband internet subscription, the U.S. Census Bureau estimates

Digital Marketing Communications

Your online presence could make a big difference in the way people perceive your organization. It’s not enough to have an intuitive website that works well for customers. You will also want to share your messages on social media, including Facebook, Instagram, Twitter, and LinkedIn. These platforms have different best practices for different audiences. An experienced consultant can help you build your social media profiles from the ground up.

So, where do you begin? How will you know your digital marketing and communications initiatives are cost-effective? Consider an an experienced communications consultant who can lead efforts in branding, reputation management, crisis communication, website management, email, social media and fundraising campaigns, writing, graphic design, and photography.

Contact me today for more information. 

Published by Alissa Paolella

Alissa Paolella is a writer, editor, photographer, social media manager, and marketing communications strategist with over 15 years of experience in the news media, advertising, and health care industries. She has overseen print and digital campaigns for small and large organizations and has served as a communications consultant for numerous nonprofits and universities. In her free time, Alissa enjoys trail-hiking with her camera and almost always has a book (or two) nearby.

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