Marketing Solutions

Marketing modern flat concept for web banner design. Woman marketer creates advertising content and makes advertising campaign, promotion and e-commerce. Illustration with isolated people scene

Content marketing & artisanal storytelling

Alissa Paolella’s digital marketing, advertising, writing and editing career has spanned two decades. She has hand-crafted thousands of stories and marketing copy for clients and employers in many industries, including nonprofit, pharmaceutical, health care, academia, printing, retail, manufacturing, automotive, news media and advertising. Alissa is also a photographer and digital marketing strategist. Learn more

With an undergraduate certificate in women’s and gender studies and a lifelong passion for advocacy, Alissa has led workshops and consulted with numerous companies about diversity, equity and inclusion by working directly with human resources or with marketing and sales leaders. Alissa is passionate about helping more people access affordable, culturally competent mental health care in their communities. Alissa has collaborated with several nonprofit organizations in volunteer roles and believes in storytelling as a means to end stigma.

Digital marketing services

Branding & reputation management

Personal and business branding has become a hot topic in 2023. You and your business have unique skills and experiences to bring to consumers. Share how you do things differently through an omnichannel approach to branding.

“Business has only two functions — marketing and innovation.”

Milan Kundera

Brand awareness


Brand guidelines

Writing style development

Digital audits

Review monitoring

Comment control

Sentiment monitoring

Marketing strategy & planning

Marketing is an art that takes time to learn. Flexibility and continuous monitoring are essential to pivot as needs change or you see what is and is not working. While it may seem like you can never get ahead, an organized plan with a marketing expert can bring calm to the chaos.

Planning sessions

Brand workshops

Regular check-ins

Annual marketing plans

Social media toolkits

Analytics & reporting

Copywriting, storytelling & content marketing

Writing is Alissa’s first and forever passion. Humans make connections — despite time and space — through the written word. Paolella Communications thrives on telling stories that narrow the gap between individuals and demonstrate our collective humanity. Additionally, Alissa is skilled at technical and marketing copy, distilling complex language into easily digestible, snackable content.

Digital marketing

Content marketing

Email marketing

Social media marketing


Sales materials



Website copy & design


Guides & brochures

Paid social campaigns

Print marketing

Case studies

Donor appeals

Presentation decks

Strategy & planning

“Where do I begin marketing my business?”

Collaboration among diverse groups is important to Paolella Communications, offering marketing, advertising, copywriting, storytelling and more in Yellow Springs, Ohio. Serving Dayton, Cincinnati, Columbus, Cleveland, and rural Ohio.

More often than not, small business owners trying to run an entire marketing program start with, “Where do I begin?” Alissa has been a trusted advisor and mentor during their entire marketing and communications career. Serving as a community-based journalist in northwest Ohio, they formed lasting professional relationships with community members and organizational leaders. Alissa brings that same energy and passion to her clients today.

Paolella Communications offers branding workshops and marketing plans for small businesses and nonprofit organizations. Select a time slot on my calendar to schedule a consultation and learn more — it’s fast and easy!

Let’s make something together.