Content marketing & artisanal storytelling
Alissa Paolella’s digital marketing, advertising, writing and editing career has spanned two decades. She has hand-crafted thousands of stories and marketing copy for clients and employers in many industries, including nonprofit, pharmaceutical, health care, academia, printing, retail, manufacturing, automotive, news media and advertising. Alissa is also a photographer and digital marketing strategist. Learn more
With an undergraduate certificate in women’s and gender studies and a lifelong passion for advocacy, Alissa has led workshops and consulted with numerous companies about diversity, equity and inclusion by working directly with human resources or with marketing and sales leaders. Alissa is passionate about helping more people access affordable, culturally competent mental health care in their communities. Alissa has collaborated with several nonprofit organizations in volunteer roles and believes in storytelling as a means to end stigma.
Digital marketing services
Branding & reputation management
Personal and business branding has become a hot topic in 2023. You and your business have unique skills and experiences to bring to consumers. Share how you do things differently through an omnichannel approach to branding.
“Business has only two functions — marketing and innovation.”
Milan Kundera
Brand awareness
Branding
Brand guidelines
Writing style development
Digital audits
Review monitoring
Comment control
Sentiment monitoring
Marketing strategy & planning
Marketing is an art that takes time to learn. Flexibility and continuous monitoring are essential to pivot as needs change or you see what is and is not working. While it may seem like you can never get ahead, an organized plan with a marketing expert can bring calm to the chaos.
Planning sessions
Brand workshops
Regular check-ins
Annual marketing plans
Social media toolkits
Analytics & reporting
Copywriting, storytelling & content marketing
Writing is Alissa’s first and forever passion. Humans make connections — despite time and space — through the written word. Paolella Communications thrives on telling stories that narrow the gap between individuals and demonstrate our collective humanity. Additionally, Alissa is skilled at technical and marketing copy, distilling complex language into easily digestible, snackable content.
Digital marketing
Content marketing
Email marketing
Social media marketing
Publications
Sales materials
Toolkits
Factsheets
Website copy & design
Blogging
Guides & brochures
Paid social campaigns
Print marketing
Case studies
Donor appeals
Presentation decks
Strategy & planning
“Where do I begin marketing my business?”
More often than not, small business owners trying to run an entire marketing program start with, “Where do I begin?” Alissa has been a trusted advisor and mentor during their entire marketing and communications career. Serving as a community-based journalist in northwest Ohio, they formed lasting professional relationships with community members and organizational leaders. Alissa brings that same energy and passion to her clients today.
Paolella Communications offers branding workshops and marketing plans for small businesses and nonprofit organizations. Select a time slot on my calendar to schedule a consultation and learn more — it’s fast and easy!
Let’s make something together.